ELIGIBILITY CRITERIA
Passed H.S.C. Examination (Arts/Commerce/Science) of Maharashtra State Board of Higher Secondary Education or any other examination recognized as equivalent thereto.
PASSING STANDARDS
The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each course where the course of Internal Assessment and Semester End Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internet Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. A learner will be said to have passed the course if the learner passess the Internal Assessment and Semester End Examination together.
SYLLABUS
SEM 1 |
SEM 2 |
1 EFFECTIVE COMMUNICATION I |
1 EFFECTIVE COMMUNICATION II |
2 FUNDAMENTALS OF MASS COMMUNICATION |
2 INTRODUCTION TO LITERATURE |
3 INTRODUCTION TO COMPUTER |
3 INTRODUCTION TO MEDIA PSYCHOLOGY |
4 HISTORY |
4 POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM |
5 INTRODUCTION TO ECONOMICS |
5 PRINCIPLES OF MARKETING |
6 INTRODUCTION TO SOCIOLOGY |
6 PRINCIPLES OF MANAGEMENT |
SEM 3 |
SEM 4 |
1 MEDIA STUDIES |
1 INTRODUCTION TO ADVERTISING |
2 CREATIVE WRITING |
2 INTRODUCTION TO JOURNALISM |
3 UNDERSTANDING CINEMA |
3 RADIO AND TELEVISION |
4 PUBLIC RELATIONS |
4 PRINT PRODUCTION AND PHOTOGRAPHY |
5 CULTURAL STUDIES |
5 ORGANIZATIONAL BEHAVIOUR |
6 ADVANCE COMPUTER |
6 MASS MEDIA RESEARCH |
SEM 5 (Ad) |
SEM 6 (Ad) |
1 COPY WRITING |
1 FINANCIAL MGMT. |
2 MEDIA PLANNING & BUYING |
2 CONTEMPORARY ISSUE |
3 CONSUMER BEHAVIOUR |
3 AGENCY MANAGEMENT |
4 BRAND BUILDING |
4 ADVERTISING & MARKETING RESEARCH |
5 ADVERTISING IN CON. SOC. |
5 LEGAL ENVIRONMENT AND ADVERTISING ETHICS |
6 AD DESIGN (Practical Paper) |
6 DIRECT MARKETING |
SEM 5 (Journalism) |
SEM 6 (Journalism) |
REPORTING |
PRESS LAW & ETHICS |
EDITING |
INTERNET & ISSUE IN GLOBAL MEDIA |
JOURNALISM & PUBLIC OPINION |
BROADCAST JOURNALISM |
FEATURE AND OPINION |
BUSINESS & MAGAZINE JOURNALISM |
INDIAN REGIONAL JOURNALISM |
NEWS MEDIA MGMT. |
NEWS PAPER AND MAGAZINE MAKING (Practical Paper) |
CONTEMPORARY ISSUE |